The Impact of AI in Freight Brokerage: Leveraging Artificial Intelligence in the Broker Back Office

Artificial intelligence (AI) is rapidly changing the way we do business, no matter the industry. Even old-school freight brokers likely will admit they need more than a room full of caffeine-chugging Gen Zers to compete in an increasingly automated industry — and one in which only those willing to adopt innovative technology can thrive.

With Drumkit, brokers can concentrate on what they do — move freight — while using advanced technology and AI-driven solutions.  

Today’s Broker Back Office: Key Opportunities for Efficiency

Even with the advanced technology available, too many freight brokerages operate like they did in the 2000s. They may still be trying to manage volumes of transactions with Excel spreadsheets and aren’t even aware of the operational inefficiencies they’re experiencing because they have no way to identify them.

Relying on manual voicemails creates communication gaps among freight brokers, shippers, and carriers. Those missed messages can be unsurmountable in the highly competitive freight brokerage industry and result in broken relationships and lost business.

The customers of the 2020s demand transparency and increasingly faster response times. AI-powered solutions are key to effectively manage operations, improve communication, react quickly, and provide full transparency.

The New Broker Back Office: UnderstandingThe Role of AI in Freight Brokerage

The power of AI to transform workflows is astounding. In freight brokerages, AI can augment human intuitiveness in a myriad of ways, including:

• Data processing. AI has the ability to process and analyze vast numbers of datasets quickly and accurately. Manual processes are labor intensive and prone to error.
• Predictive analytics. AI can be used to anticipate market trends and optimize pricing strategies. Done manually, forecasting can be more of a guessing game.
• Automation. AI can automate such routine tasks such as load matching and data entry. Task automation can free up employees to focus on strategically growing the business.
• Enhanced Decision-Making. AI can provide actionable insights that enable freight brokers to make smarter decisions.

Drumkit: Actionable AI for Unprecedented Operational Efficiency

A lot more goes into a freight brokerage’s operations than getting a quote and then landing a truck. It’s getting a quote, reaching out to the right stakeholders, confirming that they’re real and they’ll pay — a dozen different steps before you even get to the point of actually loading the truck. Drumkit generates value by picking off those steps one by one and helping automate  them — thus  making  the freight broker’s job a whole lot easier.  

Drumkit’s industry-leading AI-powered features include:

• Intelligent sidebar. Users are able to see all load information across platforms in one place. AI enables the integration of Drumkit’s solutions with freight  brokers’ existing tools like email and TMS.
• Smart auto-replies. AI responds to customer queries in real time, reducing delays and improving service.
• Load building. AI automates the creation of loads in TMSs, eliminating human error and helping improve on-time performance.
• Track and trace automation. AI monitors shipments’ progress and provides proactive updates.
• Quick quote generation. AI calculates rates and generates quotes instantly using tools like Greenscreens.
• Appointment scheduling. AI-driven tools optimize scheduling, saving time and reducing inefficiencies.

Drumkit consolidates disparate communication tools into a single platform, enabling real-time messaging, document sharing, and centralized information. That real-time communication enables freight brokers to increase their productivity, achieve better collaboration and greater engagement, and make customers happy.

The benefits of Drumkit’s AI-driven freight brokerage tools include:

• Increased efficiency. Freight brokerages can streamline operations to handle more transactions without adding headcount.
• Improved accuracy. AI-powered automation reduces human errors caused by manual processes.
• Faster response times. Real-time updates and smart communication tools enable nearly instant responses.
• Enhanced customer satisfaction. Delivering transparency and reliability to shippers and carriers can win customers for life.
• Scalability. Your business can continue to grow with minimal overhead increases.

The Drumkit platform enables freight brokers to go through their emails 10 times faster. Saving time with tedious tasks gives them more time to book more loads.

Drumkit Harnesses the Power of AI

Drumkit plugs directly into freight brokers’ email inboxes and TMSs to automate every step of a load. By harnessing the power of AI, we enable freight brokerages to scale up seamlessly, cut costs per load, improve customer relationships, and enhance back-office efficiency.

Simply put, Drumkit’s freight broker software can make your job easier. Book a demo with Drumkit.

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