Is Communication the Next Freight Broker Superpower?

Professor X used his telepathic superpowers for good, connecting with and influencing minds in the Marvel Universe. Sure, Professor X was a comic book character. But there are real-life stories today of freight brokers arming themselves with artificial intelligence (AI) to make communication one of their superpowers.

“The introduction of sophisticated software and communication technologies has dramatically enhanced the efficiency and scope of freight brokerage,” TCI said. “Today, brokers utilize advanced platforms for real-time tracking, data analytics, and automated communication, enabling them to manage logistics with unprecedented precision and foresight.”

😩In a Hectic Brokerage Environment, Communication is a Significant Struggle

You can’t be a communication superpower if you’re constantly on the phone — or, even worse, putting callers on hold. You can’t be a communication superpower if you’re continually searching for email addresses — or, even worse for recipients, a terrible speller.

Poor communication negatively impacts all aspects of a freight brokerage’s business, including efficiency, freight operations, and, perhaps most importantly, customer satisfaction.

In the past, fragmented communication channels and information silos did not get Marvel-like attention as freight brokers focused on winning more freight. But today, with freight brokerages battling each other for business, the best operations must be able to communicate nearly telepathically — with the superpower of software.  

📢Effective Communication is Key to Standout Service

“Effective communication is a universal necessity for business success,” according to Breathe, an HR software provider.

Today's most advanced communication tools are essential to deliver cutting-edge service that differentiates freight brokerages. Clear, timely, and accurate communication is key to operational success — and ironclad relationships with customers and business partners.

“One of the most significant changes in freight brokerage has been the integration of sophisticated digital platforms and software,” TCI said. “These technologies have streamlined many aspects of the brokerage process, from connecting shippers and carriers to managing transactions and tracking shipments. Digital platforms offer user-friendly interfaces that allow for more efficient communication and collaboration between all parties involved. This integration has also enabled the development of customized solutions that cater to specific needs of shippers and carriers, enhancing the overall efficiency and effectiveness of the brokerage process.”

🦹Drumkit: Software Superpowers for Your Broker Back Office

Think of Drumkit as your Professor X, delivering communication superpowers through freight broker software. Drumkit’s software automates workflows with AI to help freight brokers increase capacity by 30-40%, reduce errors, and improve customer relationships. Drumkit plugs directly into customers’ email inboxes and transportation management systems (TMSs) to automate data entry, scheduling, track and trace, and more.

🔀Integrated Communication Tools

Drumkit consolidates disparate communication tools into a single platform. The functions include real-time messaging, document sharing, and centralized information.

The benefits of real-time communication, which Clover Dynamics refers to as RTC, include increased productivity, better collaboration, greater engagement, and improved customer service.

💥Automated Responses & Real-Time Updates

Drumkit’s tools include smart auto-replies that improve customer response times and a quick quote function that enables instant response with rates for loads.

“Businesses need to keep in touch with their clients, suppliers, and employees in real-time to operate efficiently and hold a competitive edge,” Clover Dynamics said. “RTC tools have exploited the potential of the Internet to enable business connectivity regardless of location, time, and device.”

🎯Centralized Information and Collaboration

Drumkit centralizes information to prevent data silos and facilitate better coordination. These features enhance team collaboration and information sharing.

Our tools include an integrated sidebar to quickly see load information across platforms in one place; track and trace to automate carrier and shipper status checks; a load-building function that instantly inputs loads into customers’ TMSs and eliminates manual data entry; and appointment scheduling to set load pickups and deliveries seamlessly.

🥁Drumkit Arms Freight Brokers With Superpowers

At Drumkit, our mission is to arm freight brokerage back offices with the technologies to help them achieve superstardom. Our freight broker software helps operations move fast, scale rapidly, and grow businesses by eliminating manual processes.

Communication is one of our strongest superpowers. We harmonize data, TMSs, emails, and messages. We layer in AI to take communication tasks off freight brokers’ plates and do it through your email inboxes.

Book a demo with Drumkit today.

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